The Number One Rule To Remember When Marketing Your Birth Business
So what’s the number one rule? Your potential customers are really not that interested in what you do and how you do it. What they really want to know is, what’s in it for them? Focus on the unique...
View ArticleTeaching Moment – Working, For Love or Money?
Today while my son was hanging out with me as I worked, he picked up a check that I received from a student of mine and we had this little exchange: Son: “Mom, is this check really for $xxx.00?” Me,...
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Finding Your Rhythm for Home and Business
Image via Wikipedia When I began paying attention to my self care and search for “life balance” about seven years ago, I was encouraged by my coaches at the time to consider my life balance wheel. By...
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What is Your Relationship with Money Like? (Yes, I Am Going There)
Image via Wikipedia Money has an energy all its own, fluid and expansive. Take care of it and it will take care of you. Neglect it, abuse it, or hold onto it too tightly, and it hits the road. I’ve...
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For The Sake of Changing Clients’ Lives
Image by storyvillegirl via Flickr I’ve been listening to audio recordings of brilliant coaches I’ve discovered over the past month. As I listen to these recordings, I jot down Powerful Questions that...
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5 Steps to Summer Sanity: Family Vision (Part 1)
Image by Nicholaus Haskins via Flickr Summer is almost upon us, and soon my kids will be out of school. They each do a few camps each year, and we reserve the remaining weeks for lots of time for fun...
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5 Steps to Summer Sanity: Business Vision (Part 2)
Image by Bohman via Flickr Just as you and your family explored your collective vision for the summer, it would be equally valuable to create your vision for how your business will support you during...
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The Power of Words in Visual Form
Image by avrdreamer via Flickr Last week I decided to revisit my values. The last time I did a values exercise, I was at a very different place in my life. I’ve grown a lot since then and was curious...
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Review of Micky Jones’“Keep the Fires Burning: Conquering stress and burnout...
Anyone who has worked with me knows the importance I place on self-care.The reason for the emphasis is that I know first-hand what stress can do – I’ve got the malfunctioning adrenal glands to prove...
View ArticleResource: Coaching and Complimentary Resources for Birth Pros from Birth Your...
Recently on Twitter, I learned about Sarah Juliusson, a long-time birth pro who is offering business-building coaching services to other birth pros and small business owners. I really like Sarah’s vibe...
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Incorporating the Big Rocks Into Your Life
Do your days run you? Do you feel like you spend a lot of your time reacting to what’s going on around you right now than deliberately planning your day? Are you ready to slow down and take control of...
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Time Management Strategies for Work-Life Balance, Part I
Image by adesigna via Flickr Work-Life Balance. It’s what I encourage both my doula and coaching clients to strive for, but admittedly, I could use some help in that department myself. I love what I...
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Extreme Self-Care for Birth Doulas
Note from Darlene: I am no longer attending births, but I found this article I wrote a few years back and thought it might be of benefit to others. Healing the Healer For better or for worse, I jumped...
View ArticleHow to Help Doula Clients with a Chronic or Autoimmune Condition
As someone who developed and has managed living with an autoimmune disease years after having children, I can only imagine what it would be like to go through pregnancy with an autoimmune condition....
View ArticleOver 50 Ways to Market Your Doula Business
One day as I was scrolling through the Doula Talk Facebook Group, I came across a post by group member Leanna Mae. She wanted to trade marketing tips with other members, and she had already started a...
View ArticleThe missing link in heart-centered doula marketing
Connection. Could it be this is the missing link in successful birth work? In business? Our lives and our businesses flourish because of the connections we make and nurture. People will refer to and...
View ArticleHow to get over your fear of networking (and finally get more referrals to...
I get it. Starting a business is scary, and we all experience a variety of moments of truth and days of reckoning – We might freeze right before we turn on our website to the world, before we hit...
View Article4 doula marketing strategies that help you attract, connect with and sign on...
No matter what kind of business I’ve run over the last 15+ years, both online and in my local community, I’ve learned that while there is a long, overwhelming list of marketing strategies and tactics...
View ArticleHow to grow your birth business with an email list
Many doulas and birth professionals hear that it’s a good idea to have an email list. So, they sign up for an email marketing service and throw a signup form on their website that says, “Sign up for my...
View ArticleWhy meetups are a sure fire way to attract more doula clients
In every business’ marketing strategy, there are three elements that lead new clients into your business – Visibility, Credibility, and Outreach. You’ve got to: Be present in places where your ideal...
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